How to Become an Authority Blogger – I felt like a fraud

By | October 18, 2011

man-97975_640I felt like an online fraud with my myriad of websites. I wanted to be an authority blogger. Did I really know how to become an authority blogger?

Not really. I read widely and took advice from Gurus and forums. I got caught up in the hype and empty promises made by the money making websites – you know the type… Get your website fully automated and make $5000 overnight. I got sucked in .. I used automated content fed by Clickbank Plugins, built dozens of websites and applied the same plugins and hoped to use that to propel my site to the top of Google’s rankings and make me an authority in the eyes of my readers, much like does…

Of course, Mashable’s excuse is they have hundreds of thousands of dollars in advertising revenue and can afford to hire really good web developers and copy-writers!

OK, so there really is no software that can put you up there with Mashable and and the like. Having a great website is all about having great content. Not fraudulently (or even legitimately) “acquired” content. Great content comes from the soul. From an individual’s sole, not from an article marketing or PLR website. DOH! Why did it take me so long to realise this?

OK, self-flagellation over.

Do I feel like a fraud NOW? The answer is no. And how did I stop feeling like a fraud? I started to become a “proper” writer. You know, the type that actually WRITES STUFF, from their own head!

Michael Dunlop, on his brilliant blog “Income Diary” wrote this, back in 2007 BEFORE his site was the success that it is today:

I’ve always said that when it comes to blogging, or anything in life really, if you want to succeed, you have to do the best that you can. There’s no point in providing the internet with more average content that it doesn’t need, because that doesn’t make you any better than the next person. That’s why I’ve always written the best content that I can, and it’s what I believe separates me from the competition. But there’s something else I can do; I can be different.


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